What is NetGalley?

NetGalley is an ARC (Advanced Reader Copy) distribution site used by major and independent publishers alike to make advanced copies available to vetted and dedicated reviewers.

If I were to sum up marketing, I'd quote one of my clients who described it as a marathon, not a sprint. It's definitely a long-term strategy. Knowing that, my best and what I think most essential advice is set the goal of getting at least thirty reviews right out of the gate (as opposed to selling lots of books), even before your official launch, if you can.